Introducing a new Interactive Workshop: Motivating the Middle
CAMPUSPEAK introduces a new workshop designed to motivate your apathetic members.
So you’re in an organization, working your butt off to make things work, and all you wish is that everyone was as involved as you were. You have your top third, middle third and your bottom third. Most of your members want to contribute, but maybe just a little bit of apathy is in the way.
It’s time to motivate your members, get them back into the action, and start making big changes.
Motivating the Middle is an interactive workshop based on the book, Motivating the Middle: Fighting Apathy in College Student Organizations, published by CAMPUSPEAK co-founder T.J. Sullivan in 2011, that helps your student leaders fight apathy and find better ways to motivate and activate members at all levels of engagement and involvement.
Facilitated by some of the agency’s most talented professional facilitators, Motivating the Middle will help your most dedicated student leaders understand that their fellow members respond to different motivations and engage in different ways. Learn how to shift leadership efforts to middle-third members to help induce change, improve moral and tap into new productivity.
During the Motivating the Middle workshop, you can expect to learn these five outcomes, and refer to website for addition learning outcomes.
• Understand that different things motivate different members, and how to engage them based on this knowledge.
• Develop a list of core characteristics of each third, specific to each organization participating.
• Shift focus from bottom-third members causing problems to middle-third members who are largely ignored in most student organizations.
• Strategize around chronic organizational problems using a middle-member approach.
• Strategize the best ways to deal with bottom-third members without spending valuable energy and resources on a group that is the least engaged.
Motivating the Middle is a three hour interactive workshop that is ideal for club and organization officers, leadership events, student governments, fraternities and sororities, campus programming boards, residence life training or campus cultural groups.
Cheack out campuspeak.com/middle to learn more about the interactive workshop that can help your motivate your student organizations.
For more information on the book that Motivating the Middle is based off of, visit amazon.com/Motivating-Middle-Fighting-College-Organizations.
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