Motivating The Middle—New book on Student Leadership
T.J. Sullivan, Co-Founder and CEO of CAMPUSPEAK, releases his highly anticipated book on student leadership—Motivating the Middle: Fighting Apathy in College Student Organizations. With a simple and empowering strategy, this book is targeted at any student organization leader frustrated with apathy among his or her members.
“The biggest problem is that highly involved top-third leaders get frustrated when other members of their group don’t have the same level of personal investment that they have,” T.J. said. “This book is about understanding that members come in and invest for different reasons, and at different levels, and effective student leadership means learning how to adjust your expectations and strategies based on this.”
T.J. says that the book is widely applicable for student leaders of all types of college organizations, from the student newspaper, to fraternities and sororities, to sports teams, student governments and campus clubs.
“Where was this book and advice when I was in college? This is a must read for all student leaders—it provides tangible steps that will get them unstuck,” said Mike McRee, Vice President of LeaderShape, Inc.
Motivating the Middle embodies concepts that will set your leaders free. Stop focusing on those who check out or cause problems, and start focusing on those “middle third members” who hate drama, care for the organization and prefer to play a supporting role. Motivating the Middle will help student leaders direct their efforts toward the middle and understand what they can contribute.
“Smart, simple, on target. An important concept for all student leaders to understand before they start banging their heads against the wall, trying to engage every member The practical ideas will transform how they work, achieve results and avoid burn out,” stated Dr. Lori Hart, CAMPUSPEAK speaker, after reading Motivating the Middle.
If you or your student leaders need a little guidance in the right direction when it comes to leading their organization, check out Motivating the Middle—now available on the Amazon and Barnes & Noble websites. It’s also available in digital Kindle format on Amazon. The book retails for $9.95, but groups wishing to purchase 20 or more copies can get a wholesale discount by contacting T.J. directly.
This January, CAMPUSPEAK will be launching a 4-hour interactive leadership workshop based on Motivating the Middle. If you are interested in being one of the pilot campuses for this motivation workshop, contact .(JavaScript must be enabled to view this email address) at 303-745-5545.
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