CAMPUSPEAK

Organizations thrive when two things happen: members are connected to their group’s mission and the organization is connected to their campus community. Dr. Tait Martin shows audiences how to do both with an equal blend of humor and practical tactics. 

• Keynotes

• Lead Your Way to a Stronger Campus Image
• #FAIL – Cleaning Up Social Media Messes
• Retention Intervention

Lead Your Way to a Stronger Campus Image

Are you taking the smartest approach to managing the way your community views your organization? Is the exposure you’re getting really the exposure you want? Do your members understand and live your organization’s values? Is your group’s campus image holding it back? 

In this keynote, perfect for leadership conferences or stand-alone events, Tait teaches participants how to use smarter marketing and public relations grow and energize a campus organization. He uses years of experience as a communication and marketing professional to help student leaders understand how their group’s actions impact their relationships with the people who matter most to them—other students, parents, administrators, the local community or even their own members.

Students will take away an ability to shape a strong campus brand, with an emphasis on effective language and the positive, proactive use of popular communication tools.

Tait is funny, conversational, brutally honest and practical. He customizes each presentation to meet your needs, be it a student government retreat, a session on image for your fraternities and sororities or a staff training session for campus advisors. It is his goal to help you shape your campus reputation and figuring out how your image aligns with your values.

LEARNING OUTCOMES
•  Understanding of how to create a stronger campus brand
•  Understanding of effective language and positive, proactive communication tools
•  Establish realistic expectations in organization leaders surrounding marketing and public relations
•  Managing your brand to all campus constituencies

Note from the speaker:

This keynote is the next generation of Tait’s popular program, "Breaking Through the Clutter: Cleaning Up Your Campus Image".

#FAIL – Cleaning Up Social Media Messes

Is your student organization prepared to handle a social media nightmare? It doesn’t take much these days for a stupid statement on Twitter or a questionable picture on Facebook to throw your organization and individual members into a messy campus and community image scenario. What are you doing to prevent this?  If it’s already happened, what are you doing to immediately take control of the situation?

Where do you draw the lines between an individual’s right to share and an organization’s responsibility to protect its campus image? How do you get every member to take greater care?

In this keynote, Tait helps students take a look at the opportunities and nightmares associated with social media use. In his trademark fun and realistic style, Tait suggests practical steps to successfully control their online identity. Whether your community is already having issues, or just trying to be proactive, Tait can help you set some best practices in place.

LEARNING OUTCOMES
•  Establish guidelines that protect individuals and organizations
•  Understand the best ways to respond when social media incidents occur
•  Understand how social media can build or destroy a group’s brand
•  Help individual members understand how their personal posts might impact their organization and fellow members

Retention Intervention

Are your campus groups having a real problem retaining members?

In this interactive keynote, Tait helps student leaders dig deep to analyze and strategize around solutions to this draining problem. Primary “forces” that keep people in organizations are highlighted, and students learn to develop and incorporate retention techniques in their regular activities—with the goal of energizing and motivating their members. In his usual funny, interactive and conversational style, Tait creates a presentation customized to a particular student group or campus.

This is a great choice for advanced leadership workshops.

LEARNING OUTCOMES

• Understanding of the key factors why members join and stay involved in your organization
• Understanding of effective approaches to energize your members – especially those who have stopped participating
• Establish realistic expectations of what you want your members to do…and holding members accountable when they don’t meet the expectations
• Develop ways to engage members in an honest dialog of what they need and expect in your organization.

Tait's Bio

For nearly two decades, Tait has worked as a communication and marketing expert, helping groups and organizations focus their outreach messages, build stronger relationships and develop programs that enhance their image with the people who matter most to them.

Tait’s career includes stints as Vice President of Research for a national marketing and advertising firm; faculty member at four top-tier higher education institutions; Communication Director for one of the largest United Way organizations in Louisiana; marketing consultant to several industry and professional organizations; and morning radio talk show host. Currently, he is President and CEO of The iNSiGHT Cooperative, a national network of researchers and professionals who help organizations better define their communication strategies. In addition, Tait is an Affiliate Professor of Social Marketing at the University of South Florida.

Widely cited in both academic and applied research circles, Tait holds a Ph.D. in Communication Theory and Research from Florida State University, as well as a Masters in Organizational and Interpersonal Communication from the University of Louisiana. His undergraduate degree in public relations is from Northwestern State University in Natchitoches, LA. Some of the prestigious awards that Tait has won for his work in advertising and public relations include an Emmy ®, a Silver Anvil®, a Telly® and a Gold Addy®.

Tait currently serves as the National Marshal on the Grand Chapter (International Board of Directors) for Theta Chi Fraternity. His position is responsible for setting the direction for fraternity standards, member discipline, and the fraternity’s brand. He is a former chapter president, Interfraternity Council president and Student Activities president.