Michelle Guobadia, CAMPUSPEAK 2011 new speaker and facilitator, presented at February’s AFLV, Central Spotlight Stage about recruitment, or the lack thereof, in culturally based organizations.
“I believe culturally based organizations are dying from SPPD—a slow, painful and very public death—this is what is going on at our campuses. Somehow we have forgotten how to bring people in to the fold as culturally based groups,” states Michelle.
With her fifteen minute segment, You Don’t Have to Call It Recruitment, but You Better Start Doing It!, Michelle challenges the “anti-recruitment” mindset commonly found in Black and other multicultural organizations. She discusses the problems associated with not recruiting new members, and ways to change your organization for the better while still gaining beneficial individuals.
“Start putting in work,” states Michelle, and utilize these five easy steps to help bring new members into your organization.
Step #1: Meet New People
Start doing orientation or freshmen move-in. Help new students move into their dorm, or invite them to lunch. It’s a simple gesture to get to know the new freshmen or sophomores at your school.
Step #2: Make Them Your Friend
Become genuine friends with freshmen and sophomores on your campus. Start mentoring them and building real relationships—not just Facebook relationships.
Step #3: Introduce Them to Your Friends
Introduce them to your friends, who just happen to be members of your organization. When you make the introduction, don’t use Greek lingo—introduce them for the other aspects of who they are—connect the mentor to their new mentee.
Step #4: Introduce Them to Your Organization
Invite them to different events your organization partakes in—share the big picture ideas of your organization.
“People will not join what they don’t understand and people will not join when you will not provide info,” states Michelle.
Tip #5: Ask Them to Join
Find and recognize people who fit the values of your organization, and give them a personal invite.
“If you recognized their significance in the community, they may take a look at the significance in you and that is how you become relevant on your campus,” states Michelle.
Check out campuspeak.com/spotlightstage to watch Michelle’s video and learn more about culturally based recruitment.